Something like the Latin motto ‘Nil satis nisi optimum’ certainly stands out.

Some might say that the saying is not very well known or that the grammar is not quite correct. There is no doubt, though, that it catches the eye and possibly also interest in the company.

When the business world is as crowded as it has been with organisations jostling to secure attention and convince the world that their product is the best, sometimes a strange or gimmicky device is necessary to stand out.

To complete the picture though, the company needs to present a picture of pure professionalism – and then deliver the promised service, of course.

Alongside any visual ‘pull’ needs to appear the name of the company, the service offered and the contact details. These should be on any vehicles, company literature, website, invoices and business cards.

In the contact details should be the address, telephone numbers and email address. A small organisation that cannot justify the expense of a full office could usefully hire a virtual office. In simple terms this gives a professional looking address in a town or city centre from which you can have your mail forwarded or kept for your collection – and a telephone number that is answered professionally in your company name.

The appearance of these will clearly send out the right message and the virtual office staff will provide the excellent service you need to impress any clients.

For a fraction of the cost of a full office you can clearly live up to ‘nil satis nisi optimum’ (nothing but the best is good enough).