Experts like Charles Landry have ensured that the potential of the creative industries to contribute to economic development has been widely accepted. In particular, Landry has promoted the idea that innovative firms can be at the economic heart of a creative city. In the past, there may have been those who saw the arts as entertaining the upper echelons of society. Nowadays, the regeneration possibilities linked to modern creative industries are commonly recognised.

Cultural quarters are now common features of British cities. Most of these cities also have creative sectors. However, it would be foolish to pretend that the creative industries are evenly distributed across the British territory. For various social and economic reasons, there is a tendency for creative industries to be concentrated in specific neighbourhoods of certain cities. When thinking of British cities, many authorities can plausibly claim their city is creative, but only one set of city politicians can contend that theirs is the creative city of the nation.

The creative industries largely foster economic growth in the same way as other economic sectors. In addition, though, they sometimes become one of the reasons why employees in other industries choose to live in a city. This phenomenon can arguably be observed in vibrant London.

Using a serviced office in London or other appropriate city permits a creative firm to be where other creative firms are thriving. Contacts are there to be made and when the serviced office is left behind in the evening, networking can continue at a prestigious cultural event.