Location can play a significant role in the degree of success which a firm can achieve. Nowadays urban areas require entrepreneurial governance in order to attract public and private investment. In the current economic climate, competition between places for scarce resources is intense. It is essential for large cities to be proactive and win the right to host important events that can bolster their image. It is crucial that a city has a dynamic reputation and that its city managers have a ‘can do’ attitude.

It is also of considerable importance that a city has its future planned out. While unexpected occurrences cannot be ruled out, having a long term strategy can attract investment. For example, Oxford Economics and the London Development Agency have come up with a report entitled ‘Destinations 2020.’ Whether or not its projections will be proven accurate, the report demonstrates a determination to plan and pursue a clear vision. Hence it may serve to have some kind of a catalytic effect on a city which is already poised to be at the forefront of the British economy as it emerges from recessionary times.

A firm which opts to locate in a city which has won the Olympics and which has governance structures proliferating positive ideas will have made a prudent choice. While the way London is being governed may be adjusted slightly, there seems no doubt that using a serviced office in London could be a very astute move. Forward thinking for cities and businesses alike often reaps rewards. Modern serviced offices are flexible office solutions which permit businesses to adapt to unexpected events.