Creating a new home for MWB Business Exchange - 05.05.2007

Precedent, the website design consultancy, is delighted to announce the launch of MWB Business Exchange Centres new website, www.mwbex.com, representing a pivotal step forward in MWB Business Exchange’s business growth strategy.

This was a particularly exciting project for Precedent because of the competitive nature of the online arena and the diverse audiences that MWB Business Exchange targets.

MWB Business Exchange provides both serviced office and virtual office space, as well as innovative and creative meeting rooms, throughout the UK and the website redesign is an important step in its future business strategy.

The main focus for this project was to marry the needs of the different audiences with Business Exchange business objectives. Precedent’s work incorporated online strategy development, full website design and build.

The site is built on Precedent's bespoke content management system, CAST, with added value search engine optimisation components that enable MWBEX to directly manage all key search related content. Precedent also integrated the ability to buy virtual office space directly online through an e-commerce solution.
“The new website has been designed around search engine optimisation while seamlessly navigating the user through the site,” commented Sarah Bolton-Howard, Marketing Director, MWB Business Exchange. “We’re delighted with the contemporary look and feel of the website. Our website is important for driving revenue and brand awareness and this was a key focus throughout the project.”
Andrew Travers, Head of Consulting at Precedent commented: “Our strategy with MWBEX was to balance functionality with aesthetic appeal. MWBEX seeks to meet the diverse needs of very different audiences, our job has been to make the website central to making that happen.”

MWB Business Exchange Plc provides five star Serviced Offices operating a portfolio of over 1,500,000 sq ft of prime office Space throughout the UK, Meeting Venues with over 250 meeting rooms, and Virtual Offices.